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Our Fitness and Nutrition coaches

Why do you need a coach?

We believe that everyone, at any level of fitness, needs an objective set of eyes on their movement, nutrition and lifestyle.Whether it be fixing an incorrect lift, or holding you accountable to healthy eating, our OPEX certified and nutrition coaches will always provide you with the support and challenge you need to grow.

Hire a coach, not a rep-counter or cheerleader!

Coach Henrik

I have a genuine interest in helping other people to lead a healthier and happier life. I am constantly learning and educating myself in order to further my knowledge within the health and fitness realm. Together with a partner, every year we organise Coaches Congress, one of Europe’s largest gatherings for fitness coaches and companies in the industry. Read more about it here.

My free time is spent cycling, strength training and hiking, preferably with family and friends. My mission as your coach is to help you integrate fitness into your daily life. I want to inspire you to not only achieve results that you are proud of, but that you are inspired to continue on your health journey for the rest of your life.


EPTI Personal Trainer L1

Eleiko Functional Trainer

OPEX Coaching Certificate Program

Coach Heather

I have been fascinated by yoga and wanted to be a fitness and nutrition coach since the age of nine. My curiosity for food and a healthy lifestyle have only increased over the years, and having children has given me a whole new outlook on handling food allergies, picky eaters, and the never-ending juggling act between family life and exercise. As a nutrition and food coach, my focus is not only on individuals, but on families as well. I love to help families make food and movement part of their new healthier lifestyle.

While living in Sweden I studied Swedish massage (a deeply relaxing massage that stretches muscles allowing for pain relief), and and also became a yoga teacher.

In the past 5 years I have completed my nutrition studies, as well as becoming an OPEX certified personal coach. With my broad knowledge I focus on developing a whole body plan for my clients – nutrition, strength and stretch.


Certified Nutritional Counsellor, Alive Academy

Sports & Fitness Nutrition, Alive Academy

Precision Nutrition Level 1 coach

Precision Nutrition – speciality program “The psychology of change.”

Certified Global Yoga teacher (Forrest yoga inspired classes)

Swedish classic massage

OPEX CCP Level 1 Associate Coach

Coach Robson

My background is in elite sport where I have worked with International Rugby teams, Formula 1 Drivers, tennis players, Olympic & Paralympic athletes among others. I have been based for the past 5 years at the world renowned SHA Wellness Clinic in Alicante, working with high profile individuals including royalty, celebrities, singers, actors, models, CEO’s, entrepreneurs etc.

My vision is that the same principles & science used to train elite athletes should be used for everyone – it all depends on context and adapting to your client, their body & their needs. I like to find the middle ground between what you as a client wants to do, what your body can do & what you should actually do; whilst preventing injury & unnecessary pain or problems.

I was born in the United Kingdom but grew up here in the Costa Blanca and have had the pleasure of travelling the world with my work!


Degree in Sport Science, University of Bath, UK

World Rugby Strength & Conditioning Level 1 & 2

EXOS Performance Specialist
EXOS Education: Dan Baker – Advanced Strength & Power
EXOS Education: The science & application of whole body vibration

ASADA Level 1 Anti-Doping


A sporty lifestyle is what Elinora grew up with. Whether on the football pitch or volleyball court, or with the family cycling (she was doing 50km rides by the age of 10), swimming, cross-country skiing, or hiking in the forest, she has always been very active. Over the last two years Eli has been attending regular coach-led, gym sessions where she has grown to love weight lifting.

Eli has studied The Brand X Method coaching and will be a valuable part of the team on Saturdays at the gym. She has also been the YJS social media manager for since June of 2022.

For more information send us an e-mail to


Ongoing: Brand X Method coaching